Learn about fashion in this story – Fashion’s night out expands party to lure shoppers

“Fashion’s Night Out,” the brainchild of Vogue magazine editor Anna Wintour and designed to jump-start the industry from recession and encourage shoppers to visit stores, is back for a second year. This time, the events are set in 100 U.S. cities from New York to Los Angeles, Houston and Miami. This year, stores were “challenged to think outside of the box and not just have a wine and cheese party,” he added. “Shopping can be intimidating to certain people,” Kolb said. “So the truth is someone might not feel comfortable on Fifth Avenue walking into Bergdorfs, or they might think Barneys is a certain place that they shouldn’t be in or couldn’t afford.