Justin Timberlake, Lady Gaga and a slew of other celebrities have pledged to sign off social media platforms as part of an effort to raise $1 million for charity. For the campaign, the stars have filmed “last tweet and testament” videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths. Kim Kardashian needs to get a life. “It’s really important and super-cool to use mediums that we naturally are on,” Keys told the Associated Press. “It’s really important and super-cool to use mediums that we naturally are on,” Keys said in a phone interview from New York last week. “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.” Keys has 2.6 million Twitter followers, while Gaga has more than 7.2 little monsters following her.
For the campaign — which also includes Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, Janelle Monae and Keys’ husband, Swizz Beatz — celebrities have filmed “last tweet and testament” videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths. “It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.” The campaign, she said, puts the disease in perspective. It means that all of them have vowed not to use any of their social networking accounts – Twitter, Myspace, Facebook, etc. – on World Aids Day (Dec 1, 2010) until 1 million dollars has been raised for the Keep A Child Alive charity. This is the pledge – none of them will reactivate their account until the 1 million dollar figure is raised in full… I say a better pledge would have been if they raise $2,000,000 all of them quite twitter for good.
The foundation, which began in 2003, will accept donations through text messages and bar-code technology, which is featured in the charity’s Buy Life campaign. Donations are accepted through text messages and bar-code technology which is featured in the charity’s Buy Life campaign. For more details head on to KeepAChildAlive.org . The move will likely make an impact in the social media world: Keys has 2.6 million Twitter followers, while Timberlake has 3.5 million and Gaga boasts more than 7.2 million. Keys’ organization, which began in 2003, plans to accept donations through text messages and bar-code technology; the donations will support families in Africa and India who are affected by HIV/AIDS.
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