E Canada Now: Apple Considering Unlimited iTunes Downloads

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Apple Considering Unlimited iTunes Downloads

Apple has initiated discussions with four major record labels to allow customers to download songs purchased through iTunes an unlimited number of times.

The record labels contacted by Apple are EMI, Sony Music Entertainment, Universal Music Group and Warner Music Group Corp. According to unnamed sources, if negotiations are successful, Apple plans to begin offering the new service this summer.

This move if successful would allow iTunes customers to permanently back up purchases made through the store and download them to multiple devices such as the iPhone, iPad and iPod as well as a home computer or laptop.

Currently, Apple only allows a single download of any product and will not replace any purchase made if lost. The company’s terms of service clearly state that Apple is not liable if you lose, destroy or damage any download.

Apple Considering Unlimited iTunes Downloads

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